What is the meaning of ohana?
Sunny believes that the fundamentals of a good employer-employee relationship lie in cultural understanding, expectations management and trust cultivation.
How much more important this is for home owners and domestic helpers who not only work together but also stay together. In Sunny’s eyes, education, communication and appreciation are necessary components of every placement. Eden Grace was therefore set up with such conviction to make a difference.
This conviction led Eden Grace to commit 8 years of relentless care for both employer and employee. Placing domestic helpers for home owners is not a deploy and forget exercise. Continuous engagement with both employers and employees ensures that Eden Grace plays a transformative role in facilitating the integration of the new family member. Little wonder that Eden Grace is blessed abundantly with returning and referred customers.
Much as Eden Grace stands fast and upholds its values and beliefs, a beacon in the dark does not make the night a day. Price competition in the industry has led to thin margins, and therefore limited capacity to attract higher calibre domestic helpers or invest in more holistic training programs. Eden Grace has had to be highly cautious with customer and candidate selection at the expense of faster business growth.
Nebulex Recommends: Businesses are often forced to choose between addressing wider or deeper market needs, and for Eden Grace, they chose the latter. This does not mean that the wider market does not have deeper needs. Enhancing the strategic marketing of educational outreach communication to a wider audience will allow Eden Grace to leave a greater impact on the industry.
Closing Thought: Like how employers need to learn how to communicate with domestic helpers, businesses need to be able to speak in a way that the customers understand. If it was always about narrowing the market down for deep relationships, that’s like a demanding employer unwilling to give a less experienced domestic helper a chance. Sometimes, standing up for a cause means not leaving anyone behind.
Visit Eden Grace at https://www.edengracemaides.com.