Marketing Strategy

Marketing is an art and a science. The point of marketing is to inform and attract, and a marketing strategy defines how to create PRESENCE.

Nebulex Marketing Strategy Model

Marketing should never be an exercise in silos. The world is ever more connected, and marketing gets ever easier. The right marketing strategy considering the audience, message, channel and experience is what makes a marketing exercise successful.

This is how we create a marketing strategy.

WHAT
WHO
WHERE
HOW
WHEN

What to market?

First, we decide on what you want to inform the market. It can be your trade, product, knowledge, people, service, beliefs, goals or something else.

Who to market to?

Next, we decide on which customer segment you want to inform. Identifying segments help to tailor the relevance of your message.

Where to market?

Next, we decide on where you want to reach out to the target segment. Select channels that are most appropriate to maximise impact.

How to market?

Next, we decide on how your marketing message will look like. Here is where we decide the copy, mode, format, design and other details.

When to market?

Last, we decide when the marketing campaign will run. Timing is important to coincide with calendar events and control budget.

Read our case studies to see how we deliver results with the right strategy.