Music Alive!, A Nebulex Growth Story Featuring: Our Music Studio

Is there a song that would make you dance along?

Music has been a big part of Huzzy’s life since young, but it was the first music-and-movement class with her eldest child that eventually led Huzzy to the founding of Our Music Studio.

The whole idea is straightforward. Music was a big part of Huzzy’s childhood, and she wants to help more young children build strong musical foundations. On top of that, because music-and-movement helped Huzzy forge the strong bonds she has with her children, Our Music Studio is also about helping parents build these same close bonds with their children.

And with these dreams, Huzzy and her business partners, all talented music-and-movement teachers, musicians and dedicated music curriculum developers, banded together to establish Our Music Studio. With more than 120 years of cumulative experience, Our Music Studio is the first studio in Singapore to develop a curriculum of 500 songs in 16 themes over our 4 national languages as well as different cultures in the world. This is testimony to the diversity of talent in the team, and part of the reason why Our Music Studio is a regular award-winner.

The new digital age of 4G network, mobile studios, video conferencing and multi-device setup has enabled innovative competitors to disrupt the industry, and the pandemic has accelerated a digital pilgrimage that is forcing a rethink of traditional business wisdom. Our Music Studio recognizes the necessity of adaptability to new business models and systems, where speed and agility are key in keeping up with the market.

Nebulex Recommends: In an era of rapid disruption, it is easy to lose sight of the original dream. It would be important for Our Music Studio to look back at who exactly are their core customer groups, what are their essential needs, and why did they choose Our Music Studio, in order to know what needs to be changed in the business.

Closing Thought: It is the essence of the business, and not the form, that is its soul. Like how a song can be arranged in different forms, it is only when the master performer comes in that the essence of the song is communicated. To make music alive, the performer must lead a musical life, and that is when the song makes you dance along. Likewise in business.

Visit Our Music Studio at https://www.ourmusicstudio.com.sg.

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