What is the value of good design?

Beauty naturally attracts, and inner beauty alone is hardly sufficient in this age of information explosion. But not everyone possesses a knack to bestow beauty upon their ideas.

Tired of the visual pollution of poor graphic communication, Eugene found his calling in breathing life into ideas through good design. He was determined to make a difference, one artwork at a time.

20 over years later, Eugene has made enough difference with his brand communication agency, Elefant, that a steady stream of high-profile repeat and referred customers free him from business sustainability worries. Value, not price, is what gifts a business its revenue lifeblood, and never once did Eugene falter on this. No mystery why Eugene was given the landmark task of branding the inaugural Asia Youth Games.

As the pandemic shakes the world up, sincerity is not the answer to shrinking global demand. Eugene recognizes the necessity of innovation to adapt to the times, but there’s only so much a solopreneur can do. Business transformation in this context is like an F1 racing driver changing his own tyres – scheduling the driving and pit stop activities is mainly just to prevent crashing.

Nebulex Recommends: It is no mean feat to keep up with competition as a solopreneur in a world of disruption. Prioritization and optimization of the operational and transformative tasks are key. The intention in clarity of plan here is for resource evaluation, distribution and extension.

Closing Thought: There are two kinds of solopreneurship – by design and by default. This is largely determined by a few factors: the solopreneur’s business model, access to resources, management aptitude, process design, eye for talent and personality. If the value of good design is the cost of bad design, this idea is probably as applicable in business design as it is in graphic design.

Visit Elefant at https://www.elefant.com.sg.