Are you doing what you love?

When Chiew Peng first started out in the travel industry, she had only two things: a travel buddy and their love for travelling.

Trip by fulfilling trip, Chiew Peng amassed a happy throng of regulars who vouch for the travel experiences of her company, CPI Travel. With a passion-fuelled dedication to curating customized travel and retreat experiences, CPI Travel has been as much Chiew Peng’s work and hobby.

In an industry where margins are lean, staying afloat is a constant challenge. The convenience of the internet has allowed many travellers to plan their own trips, and shrinking corporate retreat budgets do not help. Amidst such market dynamics, CPI Travel stayed relevant and resilient for more than a decade by focusing on trip customization, value creation and agile adaptibility.

This is somewhat counterintuitive. Mass market travel agencies sacrifice customization for efficiency, so how would CPI Travel be more agile while offering more customization? The keyword is “adaptability” – being agile with a purpose and not with the sole intent of cutting costs through sacrifice of value. The key challenge in CPI Travel’s business growth journey is therefore not so much sustainability but scalability.

Nebulex Recommends: Businesses offering highly customized products and services typically need a lineup of experienced and creative self-starters. At CPI Travel’s current stage of growth, two important initiatives need to be driven in a staggered manner: broadening creative communication of the company’s value proposition and kickstarting shadow mentorship for passionate travel work-hobbyists.

Closing Thought: In the wake of the coronavirus pandemic, the global travel industry is in shambles and the recovery path is long. Being agile is not sufficient to weather such crises. But when businesses do what they love and love what they do, they will find the resilience and adaptability to be agile but not fragile.

Visit CPI Travel at https://www.creapi.com.